If you’re looking for great corporate entertainment for an upcoming event – whether it be networking, a product launch or any other corporate event, then here are some quick tips to get you started in the right direction.
- Think about what impression you want to create and whom your guests are. For example, you’re putting on a fashion event in central London and you want music that gets people tapping their toes and possibly dancing later in the evening. So, in terms of corporate entertainment a DJ with a live sax player or electric violinist could work perfectly. Sophisticated but not in any way too formal, it will strike the balance – cool beats with a live element. Not just any DJ but a versatile one – you don’t necessarily want Ibiza 90s house music (unless that’s the theme of the event).
- Think about what music goes with your brand. For example, a young and cool London gospel choir could be perfect for an event for Nike, but not quite right for an insurance company. Although, this is not hard and fast – sometimes a very cool/modern act with a company that is not that glamorous can be really appealing and work fantastically.
- Use your budget wisely. If you have a set amount and you hire 2 or 3 cheap acts, it may make less of an impression than one more costly but higher impact act. With music, it’s not about non-stop continuous noise and distraction. Sometimes it’s simply punctuations of brilliance that leave your guests saying – ‘Wow, the DJ/band/string quartet were excellent’. That’s proper corporate entertainment.
- A sophisticated crowd require sophisticated music. Hiring a string quartet for your event that plays a mix of contemporary pop, jazz, film and TV tunes is all you need for your guests to realise they’re in the right place at the right time. Make sure your act can play tunes people know and recognise – everyone loves to congratulate themselves for spotting famous tunes in unfamiliar formats (Britney Spears Toxic sounds superb on string quartet!)
- You get what you pay for in general. If you only use a tiny portion of the budget for entertainment, then don’t expect much. If no one really notices and enjoys the live music, you could just as well have used an iPhone with a playlist and not spent anything. We’re not suggesting that though.
Choosing the right corporate entertainment act for an event will make the difference between a good and an outstanding event. Get in touch to discuss some of our great corporate options.